A day after baseball writers declined to vote any players into the Hall of Fame in what was largely seen as a statement against the so-called "steroid era" in baseball, the New York Times sports section made headlines with its design: a blank page.
The section editor, Joseph Sexton, told Ed Sherman that the design was meant to convey "the very old, very dispiriting story of steroids in baseball in a freshly powerful way. "Yes, it was not a surprise that Bonds and Clemens didn’t make it. But felt like history had spoken. How to convey that to our readers? I think we did it — a striking, profound emptiness.”
On Twitter, the overall reaction was: brilliant.
Exceptional sports front page in New York Times# twitter.com/ESPNDanaOneil/…— Dana O'Neil (@ESPNDanaOneil) January 10, 2013
Want to read more about how a newspaper's design can affect its readership? Click here.Read about newspaper's future in advertising here. [Photo by Twitter user @bryanagraham]