Looking For More Shares? Just Ask

Some tips from social media scientist Dan Zarrella can net you some more retweets.

If you're looking for people to comment on your blog post, a new study from Dan Zarrella has one suggestion: ask. Zarella, a social media scientist at HubSpot, found in his latest research that Facebook posts that use phrases like "comment", "like", or "share" were more likely to get that response. On blog posts, the phrase "Please Comment" received a 400% increase in user response while "Comment Below" received an average 200% increase. Finally, requests to "please retweet" saw content being retweeted 60 percent of the time while stories that didn't include similar language were retweeted only 10 percent of the time.

Looking for some more social media rules? We (with some help from you) came up with a few last year.

[Image: Flickr user Gene Han]

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2 Comments

  • Rachel Banderob


    I would like to see a study on 2
    identical posts, one requesting Likes/Shares/Comments or asking a
    question, and one not, and see statistics on the differences there.
    This article ignores the fact that posts on Facebook with Like, Comment,
    Share, or a question, are often, by definition, different from your
    average post. Many pictures on Facebook are there to get Likes, such as
    "Click Like to show this woman she's beautiful!" with a picture of a
    woman who has been in a horrible accident, with tens of thousands of
    Like's. Or the major stores who pose questions such as "What do you
    hope you get for Christmas?"

    Of course these are going to get responses - enough to throw off the
    statistics.

  • Ed Luvables

    As a professional Internet Marketer, I think it's lame as hell to ask for social shares. I cringe every time I see it. I guess it's more a groan/sigh though, a grigh. The whole point of sharing is to get interactions.