News Corp. To Shut Down The Daily, An iPad-Only Newspaper

Though it was heralded loudly and with much excitement and not a little cash when it launched, News Corp.'s The Daily news app, a newspaper that existed only as a digital edition on the iPad, is closing. Effective immediately, its editor-in-chief Jesse Angelo is moving to become publisher of the New York Post, and will be taking "other assets" from The Daily along for the ride, according to an announcement. This will include some Daily staff.

Rupert Murdoch's quoted in the release saying that while the Daily was an innovative "bold experiment," News Corp. simply "could not find a large enough audience quickly enough to convince us the business model was sustainable in the long term." You can read that how you wish, but the underlying truth is that even with decades of publishing expertise and some staff that are hot enough that Murdoch wants to keep them, News Corp. simply couldn't work out how to monetize The Daily. It turned from digital superstar to money-bleeding mess, with rumors of a $30-million-dollar-per-year loss rate.

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  • Lacrosse Playground

    It's a shame, but a reality really, no one my age (20 something) reads daily newspapers let alone an iPad only newspaper. It's clear no one did their market research and were in a rush to join the uncertainly of digital media. 

  • Wize Adz

    I never read it, but the first question I have is whether Murdoch's political slant cut the readership by 50%+ (since Internet readers tend to be more younger and more liberal than the population at large)?

    The other question is if they were trying too hard to be a newspaper, rather than being a good information source.  I'm in my 30s, and I've never built a habit around reading a daily newspaper -- mostly because I've been reading news sites since the late 1990s. Papers newspapers are always yesterday's news, when you read everything on the web yesterday. Also, newspapers require physical gymnastics (giant arm sweeps) which never seemed like something I wanted to master to read yesterday's news.  So, were they trying to cater to the declining number of people who built habits around newspapers?  Or where they trying to provide great electronic information that replaces a daily newspaper?

    Without a good answers to question, it's really hard to evaluate the news-on-your-tablet model.