Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.

Milking Is The Latest Internet Craze That Won't Kill You

Needed: 1 half gallon of milk + 1 video recorder + 1 change of clothes.

The latest in Internet rages will leave you soggy and smelling like bad cheese, but at least it wont kill you.

YouTube videos climbing the absurd and viral lists this week involve "milking:" the act of standing or sitting or eating in a public place while pouring a large bottle of milk over your head.

The Guardian traces the roots of the craze to a group of Newcastle University students, but it was enthusiastically emulated in college towns across the country.

Meanwhile, on a more serious note, protesting farmers have sprayed milk at the European Parliament in Brussels over falling dairy prices.

Add New Comment


  • Akhil Almeida

    A majority of these kids probably care about the environment, support fair-trade, and buy organic produce when it's easily available. It's ironic then that they're also supporting and publicizing this ridiculous waste of food as something that's 'hip' or 'cool'. I wonder how many  hungry mouths could have been fed in the making of these videos.