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YouTube VP And Head Of Content Robert Kyncl On Doubting Your Preconceived Notions

1) What's the biggest lesson you learned in 2012?
"I learned to doubt my preconceived notions. What was short form content to me, is long form to another audience and what I believed is the first screen (TV) to me, turns out to be the second screen (to mobile) to another audience."

2) How do you think you'll apply it in the year ahead?
"It starts with clarity on who our audience is, and then simply reflecting their, rather than our, notions into the product and our overall content strategy."

More Lessons for 2013 from some of today's most innovative business thought leaders here.

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  • Marlo Struve

    Even as a user of my product, I find it is so easy to get caught up in the day to day and forget how other consumers experience our service!  Always go back to the customer reviews.... always. They're the audience and who you need to talk to every day.