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82% Of All Web Sharing Done Via Copy-And-Paste: Report

A new study from web advertising giant 33Across indicates that copy-and-pasting, not share buttons, is still the most popular way of sharing web content.

A new study indicates that the vast majority of online content sharing occurs via copy-and-paste. The report, which was published in November by web advertising firm 33Across, says that 82% of all content sharing is conducted via copy-and-paste. This will likely surprise many web publishers who have been focusing on adding share buttons, badges, and social network applets to their pages to boost readership. The research from 33Across also says that image copy-and-pasting lags far behind the rest; only 12% of total copies are of images.

It should be noted that 33Across has a vested interest in promoting copy-and-pasting: Among the company's holdings is Tynt, a copy-and-paste optimization firm.

[Image: Flickr user JennieWoo]

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  • jmco

    The reason for this is because web sites in general do a terrible job of allowing users to share.
    First, many sites lack sharing or lack a decent set of sharing options. Tumblr and Linkedin are often missing. Tumblr is missing from this very web site, but has been around longer than Pinterest or G+!
    When sites do have a share button, it often is slow or does not work right. It might also be of the variety that forces you to divulge a lot of personal information. Forget that! (Although, I have noticed with many FB share options, even if you cancel, it still shares it! Making me more and more unlikely to use any FB buttons ever again.) To make matters worse, often the only way to sign up or share on a site is by using your FB account. Something, I really only want to give out to friends.
    The only safe way to share something, without a company or organization crawling up your rear end and your friends, is copy and past. It is often just as fast or faster than using a button too.
    Sometimes, buttons direct from the site to share to are not the best way to go but instead, one of those services that does the work for you. Addthis, Sharethis, etc. (Although, this can be problematic, with too MANY sharing options now! Who is going to share on the Limponian Republic only Bazinga social networking site?!)
    If you have a company or organizational web site that wants its sharing to work, you have to hire a person whose sole job is ensuring it is working, that it is private or gives that option, that it is fast, and that they are keeping up on the best way to actually share on the sites that are popular and important to you and your customers/users.