The new electric DeLorean—like the car from Back to the Future, but electric, and thus suitable for the future—will roll out in early 2013. Just, uh, don't mention its past.
Fast Company: The car's 0-to-60-mph performance is 4.9 seconds. Do you know what the 0-to-90 time is?
James Espey, VP of DeLorean: Is this a play on the Back to the Future 0 to 88?
JE: We don't. We've never timed it. We've tried to distance ourselves from Back to the Future.
FC: Why is that?
JE: For legal and other reasons.
FC: What sort of other reasons?
JE: We don't want to be known as the makers of the Back to the Future car.
A version of this article appeared in the December 2012/January 2013 issue of Fast Company magazine.