Nancy Newberry

Did BioWare Start A Losing Game With "Star Wars: The Old Republic"?

One year ago, video-game developer BioWare was prepping for the release of its big-budget massively multiplayer online game, Star Wars: The Old Republic. In our December 2011/January 2012 story, "A Force to Be Reckoned With," both analysts and company executives agreed that meaningful success couldn't be measured for a year. Now, despite an impressive launch--the fastest-growing subscription MMO in history with more than 2 million copies sold in its first month--the game has fallen down to earth. In May, EA announced the loss of 400,000 subscribers, prompting layoffs and the decision to turn the game free-to-play. In September, studio founders Ray Muzyka and Greg Zeschuk announced their retirement via the BioWare blog.

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