Online Advertising Spend Converging With Print Levels In U.S.

They've been on the rise for a couple of years now, but projected figures from the Interactive Advertising Bureau claim that online ad spend will, by the end of this year, be greater than that of its print counterpart. The report (PDF), commissioned by the IAB and carried out by PwC, has online spend from the first half of 2012 up 14% to $17 billion, up by $0.2 billion from the last half of 2011; dead-tree advertising, on the other hand, spent $35.8 billion throughout the whole of last year.

It goes without saying that the big winner in this will undoubtedly be Google. With over 40% of the online ad market, according to eMarketer, it is expected to make $15.41 billion in advertising revenue.

[Image via Technology Review]

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  • Lolajohnson

    It's easy to guess just where this trend is going and why it is going in that direction. However, it's not a reason why people should completely discount print advertising out of the running. Just where is print advertising headed, I wonder. This article at http://smallbusiness.printplac... gives some clues.