Pheed Launches A Social Network That Feels Like A Mash-Up Of Every Social Network You Use

The new service pulls in elements of Facebook, Twitter, Tumblr, Instagram, YouTube, and SoundCloud on a single platform to make content creation easy.

If you're a smartphone user, you probably like to send texts, take photos, and perhaps shoot a few videos. And you probably have a different app for each of those things, which you might then share to any one of dozens of social networks. It's a lot to keep track of, and can quickly clutter up your phone's real estate.

Pheed, a new social network that launches a web version today with an iPhone app on the way, is attempting to bring all of that piecemeal content creation into one simple platform. On Pheed, you create your own "channel" from which you can share text, photos, videos, voice-notes and audio clips, and live broadcasts. You can get updates from the channels you follow either as it happens, like on Facebook's News Feed, or based on what kind of content it is, such as just photos, or just audio clips.

Cofounder O.D. Kobo and his team cherry-picked their favorite features from Facebook, Twitter, Tumblr, SoundCloud, and other social networks, some of which Kobo says he felt had hit a stalemate, such as Instagram.

"In the past five years I haven’t seen anyone do anything as masterful as them," Kobo tells Fast Company. "But after two years I kept thinking, Why can’t I do more? Why didn’t they introduce video? Why can’t I upload an album? Wouldn't it be interesting if Instagram offered text? Would Twitter have been shaking in their boots a little bit? Maybe it was necessary for other platforms to come about."

Kobo, of course, wants Pheed to be that platform. Celebrities, such as Chris Brown, David Guetta, and Ashley Tisdale, are one way he's trying to attract users. A monetization feature that allows you to charge followers for your content is another.

A channel owner on Pheed can choose to charge for content either through a subscription-based monthly fee or a pay-per-view model, with the latter mostly suited for the live broadcast feature. You get half of the gross revenue you make, and a portion of Pheed's half goes toward third-party processors. That's how it plans on making money, at least initially, though Kobo says down the road it will probably introduce some kind of advertising.

Much as music services like Rdio and video services like Vimeo are beginning to test out different compensation models for content creators, Kobo says it was important to offer at least the option for monetization to users that was about giving people more for their buck than a simple song, or a video.

"That whole model where people pay x amount for a video or song is a bit outdated," he says. "What social media is today is about selling bits and pieces of peoples' lives. It’s not necessarily selling that one song, it’s selling access to me."

After Pheed's app goes live next week, Kobo—whose team of 7 invested their own $2.5 million to launch—says he'll be going for the long tail. He throws out a 10-million user number in discussing critical mass. It's certainly lofty, but Kobo is hoping that Pheed will follow the legacy of the social network upstarts that improved upon their predecessors and won over users in the process.

"The wheel had to come about before the car," he says. "There are stages, like how Friendster came, then MySpace, then Facebook, each one improving on and adding to the format. There was Twitter and now Pheed—the evolution of a genre."

[Image: Pheed]

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  • DavidCrowell

    Its seems like they have thought into the future of usefulness and don't doubt that it will become something big like the rest.

  • Joakimluther

    Pheed is a joke.  It's a step back in web.  When you know celebrities and get them on a site, it's easy to get tons of users overnight, but those aren't EVANGELIST, those are fan boys/girls.

    Pheed will Phail from the classic startup errror. 


    They dont do anything good, they try to do everything good.  And if you are that stupid (difference between hollywood startup and silicon valley startup) you at least have to have a clean UI to bring all these features into.  They fail miserably on that.

    - The UI is cluttered, reminiscent of myspace
    - They copied twitter with a complex UI (twitter has now cut off login through twitter)
    - They copied facebook without adding anything new
    - They copied Instagram with the pic feed
    - And regarding audio, it's only a matter of time until some regular joe posts up illegal music or leaks an album that causes them to shut that aspect of the site down.

    This thing is a get rich quick scheme targeted at dumbed down youth (who don't pay for content) and pushed by their "team" which are Hollywood coke heads who "know people".  Hollywood will probably never produce a REALLY great web platform, because they are in a world of greedy people.  To even get someone behind this in hollywood, the promise of tons of money is the force to get them on board.  Silicon valley on the other hand is laid back, and they get it, they understand why free content allows brands to make money in an organized and respectable fashion that encourages long term profitability.

    No one is paying for content they can get free, and those who do will be a SMALL fan boy percentage, while the rest wait for the content an hour later to hit the web.  There will also be people payin to get the content from Pheed, strictly to leak it on their blog for free and generate ad money.  Plus Pheed takes 50%, these types of numbers can only come out of hollywood, people who are completely out of touch.

    Pheed = Phail



  • Rikroxtoyz


  • PrivateReggie

    Promising, I too been kinda let down by twitter and as much as i love instagram i been getting bored with it. video & sound seems promising love the website look and feel love it!


    I like the UI and the pay-per-view aspect, kinda interesting. Am surprised also at how many people they seem to have gotten on board in such a short period of time.


    sounds interesting the audio share aspect, never seen that come to play today

  • Wolfman8480

    Can't wait to try out the app when it comes out. I always wondered why instagram didn't allow video share or text. Will be interesting to see all those things in one place. I wonder if people will switch over?

  • Anonymous

    I enjoy the way Instagram has lead their service, with the focus remaining on the individual picture and its contents, albeit how often people misuse the filters Instagram has.

  • Gsurf321

    wow! i can't wait to subscribe to celebrities pheed channels. this is exactly what people want - a front row seat into people's daily lives, even if they're still has a somewhat voyeuristic appeal.