Tasti D-Lite, seller of guilt-free frozen yogurt, is releasing The Tasti D-Lite Way, a guide to forging relationships with customers through social media. Why is a fro-yo company writing a social media book? The real question is, why is this fro-yo company writing a social media book?
7,656 Twitter followers; 6,751 Facebook fans
55,924 Twitter followers; 550,747 Facebook fans
41,816 Twitter followers; 375,480 Facebook fans
Figures as of press time
A version of this article appeared in the November 2012 issue of Fast Company magazine.