Method is using trash recovered from the ocean to make new packaging, but don’t think it’s trying to save the sea. Just 10% of each bottle is made from ocean plastic (to raise awareness, they say), though even that was no easy feat.
FIRST: Three cleanups, with a total of 3,000 volunteers, cleared the beaches of Oahu, Hawaii, which hold trash from the Great Pacific Garbage Patch, a Texas-size gyre of litter.
THEN: 12 Method employees sorted through 1 ton of plastic.
FINALLY: Ocean plastic was combined with recycled HDPE plastic to make 40,000 bottles.
A version of this article appeared in the November 2012 issue of Fast Company magazine.