Amazon executive Jason Kilar hired as CEO of the unnamed online video site.
Hulu launches; hits 100 million views a month by summer.
Hulu’s Super Bowl ad starring Alec Baldwin leads to a 42% traffic spike that month.
Peter Chernin, a Kilar benefactor, leaves News Corp.
Reports leak that Hulu is preparing an IPO that would value the company at $2 billion.
Hulu launches its Hulu Plus subscription service, offering full access to its shows for $7.99 a month.
Disney makes a deal to give ABC shows to Netflix, Hulu’s prime competition.
Hulu shelves IPO plans.
Kilar writes a blog about the future of the TV industry that infuriates his Hollywood partners.
Yahoo reportedly makes an unsolicited bid to acquire Hulu. Hulu’s board puts company up for sale.
Hulu launches its first long-form original series, A Day in the Life, produced by Morgan Spurlock.
Hulu’s owners call off the sale.
All Things D reports that Kilar is a candidate for Yahoo CEO job.
Kilar publicly declines to be considered for the Yahoo CEO job.
Hulu launches on Apple TV.
Variety publishes an internal Hulu memo speculating about its future, including replacing Kilar.
Hulu reveals redesigned user interface.
Photos courtesy of Getty Images (Apple, Disney)
A version of this article appeared in the November 2012 issue of Fast Company magazine.