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Former Gatorade President Moves To Equinox

Photo by Dylan Coulter

As president of Gatorade, Sarah Robb O’Hagan revived a flag­ging brand and earned a spot on this year’s list of the 100 Most Creative People in Business. This sum­mer, Robb O’Hagan announced that she would be joining the fitness company Equinox, which she’s long been passion­ate about, as president. "This is a case of build­ing on the momen­tum that already exists," she says. Equi­nox is cur­rently expand­ing inter­nationally and recently added brands Soul­Cycle and Blink to its portfolio.

A version of this article appeared in the November 2012 issue of Fast Company magazine.