As president of Gatorade, Sarah Robb O’Hagan revived a flagging brand and earned a spot on this year’s list of the 100 Most Creative People in Business. This summer, Robb O’Hagan announced that she would be joining the fitness company Equinox, which she’s long been passionate about, as president. "This is a case of building on the momentum that already exists," she says. Equinox is currently expanding internationally and recently added brands SoulCycle and Blink to its portfolio.
A version of this article appeared in the November 2012 issue of Fast Company magazine.