There are no rules about creativity. Which made constructing our list of the 100 Most Creative People in Business a tricky task. We looked for dazzling new thinkers, rising stars, and boldface names who couldn't be ignored. So read on. Enjoy. Quibble. Complain. And go here for rich multimedia profiles of our selections.
A version of this article appeared in the June 2009 issue of Fast Company magazine.