Is Posting Political Content On Facebook Hurting Your Brand?

Love it or hate it, political content is everywhere on Facebook. Take our poll and tell us what you think about using Facebook as a platform for your political beliefs—and whether it can hurt your personal brand.

It’s the political season, and for those of us on Facebook we’ve all seen the political posts by our friends on the left and the right. And perhaps you yourself are an avid poster of political content on Facebook.

As these two images (both of which I’ve seen posted on FB) illustrate, there are differing views on the subject.

One consideration of posting (or commenting on posts) is how it may affect your personal brand with your friends and, more importantly, co-workers, clients, or employers. Exposing your personal political views could affect how they view you (and given people are often split 50/50 on issues, there’s a good chance you may turn off at least half of them). Is that impact helpful or hurtful? If hurtful, is it still worth it to get your views out?

To learn more about this issue, I created a poll about your political Facebook habits. Are you a regular political poster of political content or commentary and, if so, how do you think that has affected your brand? For readers of those posts, how do those posts affect your views of the poster?

Take the poll now and let us know!

Note: This poll is not a scientific poll as the results are of people who have chosen to participate and have not been weighted to reflect the views of various demographics.

[Image: Flick user Kyle MacDonald]

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  • Amber King

    If you are representing a company then you should avoid posting political comments. However, if it is a personal account then by all means, one is entitled to their opinions.

  • Hilbil

    sorry im not in the media you want im just a healthcare worker dont have own buisness or anyhing bit i liked your piece on political veiwpoints on fcebook.iv fpund people are quite conservative and im liberal so often i dont agree with wishes Hilary

  • Dirk Diggler

    Where is the submit button after you take the poll..not viewable in the iPad...silly story

  • Kathryn Ferreira

    Aren't FastCo readers savvy enough to use customized Facebook settings? Customized post settings allow me to post political content to groups or select individuals who I know will find the content relevant and engaging. I don't see a question in this survey related to that approach. Did I miss it? A Facebook user concerned with personal branding should automatically think in terms of list segments and, like any new school marketing professional, post only relevant content to each segment accordingly.

  • cweselby

    I've decided to stop posting political content on my FB page because it's tiring (although I still "like" things that my friends post). The only time I speak up to friends with opposing views is when they are sharing information that's incorrect. The lying has to stop.

  • Sarah Perou Hermans

    the options for  Recognizing some friends will like your political Facebook posts and
    some will not, how do you think your personal brand has been affected?
    are in the question below

  • Andrea

    Mark: You may want to go through and actually take this poll yourself.  Sometimes the options didn't making any sense and I didn't know how to answer it....

    Maybe it's just me?

  • Savannah

    It's not just you. They seem to have used the question 4 options for question 5, which makes the results for question 5 completely meaningless.