Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.

Android Tablet Market Share Shaky According To Google's Own Stats

The Android OS may dominate the smartphone market, but figures released by Google tell a different story on the tablet front. Stats from Google Play, Google's one-stop shop for apps, movies, books and music, show that, while normal-sized devices - ie phones - account for 86 per cent of downloads, larger-sized ones - tablets - are responsible for just 11.2 per cent.

Google's problem lies with the Kindle's popularity. Although an Android device per se, Amazon has developed its own version of the OS, and its users can only download content from the Amazon store. At yesterday's Kindle event in L.A., Amazon founder Jeff Bezos revealed that the Kindle accounts for 22 per cent of the tablet market in the U.S. It's worth adding a pinch of salt to this stat, however, as Apple created the tablet market over two years ago; Amazon joined it eight months ago.

While Android has, according to one analyst's report, a rosy future against the iPad in the U.S., Apple's dominance in the tablet market shows no sign of diminishing. And if, next week, we do see a smaller (and, possibly, cheaper) iPad emerge from Cupertino, Google and its Android partners, including Samsung and Amazon, may find it harder to break their rival's dominance.

Drop by our Fast Feed page for more news like this.

Add New Comment


  • Coldcustard

    Duggy boy 

    Your research is lacking ios dropped nearly 30% to just over 50% of market share. When the christmas figures arrive ios will be less than 40%

  • Zombie Killer

     That isn't 50% market share. That's 50% of USER share, which includes PAST sales, not just current sales. Android's actual MARKET share is nearly TWICE apple's to come up from 20 to 50% use share in just ONE YEAR.

  • doctorpankake

    "Apple created the tablet market over two years ago"

    2002 called. It has some devices you may be interested in.

  • Alex Rubio

    Lol, really. Did you hear that close to 72,000 tablet's are being activated a day? The nexus 7 is a better tablet then the ipad mini will ever be. I still can't understand why people like a closed system(then complain about not able to do this or that with your ipad)