Zynga Launches Even More Social "FarmVille 2"

The second version of Zynga's mammoth hit FarmVille goes live today. The farmyard setting is a familiar one, but FarmVille 2 brings in new characters and new controls. Players can invite their friends—"Farm Helpers"—to pitch in around the their farm, and get rewarded with accelerated farm growth when they do. Even the animals in FarmVille 2 got an upgrade, the creators say in a press release—they now respond to being "touched," and like plants, can be grown and tended to for points. The game goes live today, and is available in 16 languages.

It's path intertwined with Facebook's-post IPO record, Zynga has been going through a rough patch. The company released dim Q2 results and cut back forecasts for the year. The company's decision to purchase OMGPop's Draw Something for $183 million has since been questioned, and the release of the new game could win it some welcome points on familiar home ground. Zynga's chief Mark Pincus has also talked about launching gambling games, with real money, and started investing in lobbying towards that end.

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  • Koming

    Hey "experts", do any of you work in the industry or even played the game? As far as I know, Zynga has a enourmous MAU/DAU and ARPU yet.

  • Gerald Irish

    I could be wrong, but I don't think Farmville 2 is going to turn around Zynga's fortunes.  They've seen a precipitous decline in user counts across all of their Facebook games and new user acquisition has grown more costly as well.  

    I think what has happened is that users have gotten tired of 'cow-clicker' games whose primary goal is to manipulate you into buying virtual items instead of to actually be fun.  Zynga's aggressive spamming and near contempt for users has poisoned the well for all Facebook games.  Without true innovation, creativity and good game design at the core of Zynga's company culture I think the company is heading for the gutter.

  • Michele Nieves

    Lets just face some facts here. There is nothing social about farmville or farmville 2. Now if they are going to call poker a social game they then lets get real it is still gambling. Gambling is illegal online so it is no surprise to make money they are "Lobby" for social gaming???