Fast Company

How The Tennessee Titans Keep Fans Off The Couch And In The Stadium

The Tennessee Titans go big so fans don't go home.

Illustration by Adam Hayes

Noticed a lot of empty seats during NFL games the last few seasons? The league has. Attendance is down 5% over the past five years, a drop widely attributed to the rise of HD television and the arguably superior, and certainly cheaper, experience of watching games from the couch. To combat the flight of fans, this past off-season the Tennessee Titans poured more than $26.8 million into an overhaul of LP Field's multimedia system. The centerpieces are a pair of 157-foot-by-54-foot, 1,032-pixel scoreboards behind each end zone.

The mammoth screens are the first in the NFL to employ surface-mounted diodes, which produce extra-bright, and therefore sharp, images. SMD technology has been used in enclosed NBA and NHL arenas for years, but previous iterations couldn't handle inclement weather. The new weather-safe displays let the Titans pump a steady stream of replays that will look crystal clear from every seat, and the team will show them more often and from angles unavailable to at-home viewers. "The upgrades fall in line with the NFL's push to compete with home viewing," says Titans EVP Don MacLachlan. Now the team just needs to hope 3-D TV doesn't catch on.

[Image: Flickr user Matthew Tosh]

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6 Comments

  • Stanleyibeawuchi

    There is a perceptional  change  by the viewers on the wave. In marketing terms, we see it as customer psychological change to a product caused by Social Trend. The social gathering is the primary instrument doing the magic, even if the stadium ticket is reduced to $20. There is Social Gathering on the wave; in the guest house, the club, and in the house where friends and family comes together to watch.

  • MVP INTERACTIVE, LLC

    Smaller more interactive signage is certainly a way to create a more "life event" experience then large jumbotrons. Strong attempt though Titans.

  • Guy

    Ridiculous. Having a nicer replay system is nice if you go, but it's not why people go or don't go. The games are too expensive for a normal middle class family, and that's even more so in the current economic climate. I love the game, love the game, but at some point, something's got to give. Players can't keep making millions and millions while owners are making hundreds of millions if games are going to be affordable for only the wealthiest of fans (or those willing to mortgage their future for football.)

  • Guyiac

    I meant "
    if games are going to be affordable for ANYONE EXCEPT the wealthiest of fans (or those willing to mortgage their future for football.)

  • Erik Endress

    I'm sorry, but there is no way that having a "super sharp jumbotron" has anything to do with why people spend what it costs to come to the stadium vs. watching at home. Just yesterday, I was offered two tickets to the Giants game at $120 each (a bargain). So $240 for the tickets, then $35 to park my car, $9 per beer, $6 for a hotdog.....By the time the Giants beat Tampa Bay yesterday, I am pretty sure I would have spent $400 to watch the same game I watched at home.

  • John Bailo

    So....I leave my nice comfy living room, to climb up to cheap but stratospheric seats and my reward is...to watch TV?   They might as well just make the stadiums for the super rich and charge $1000 a ticket.   Peons get the best seats anyway...on a couch.