Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.

Twitter Cofounders Unveil Medium, A Publishing Platform That Feels Like Tumblr And Looks Like Pinterest

Taking cues from Tumblr, Pinterest, Reddit, and Digg, the cofounders of Twitter created Medium, a new kind of publishing platform.

Twitter cofounders Biz Stone and Evan Williams today offered a preview of Medium, their new publishing platform.

Medium is at heart a blogging service, although right now it's only open to a select few authors. The posts are organized into "collections" that use different layouts depending on the content. One section, "The Writer's Room," appears to be organized by Emergence author Steven Johnson and is a plain text article template, while "Been There. Loved That." is a photo-driven page that looks squarely like Pinterest and is curated by a developer at the company.

The posts in each collection aren't organized chronologically. Instead, Medium uses a Reddit- and Digg-style upvoting feature that lets visitors rate each item, with the highest-rated content moving to the top of the heap to ensure better visibility. Currently anyone can sign in—using Twitter, of course—to upvote and leave feedback, but contributors are still on an invite-only basis.

Collections can be open to everyone, or closed to only a few authors. "Lots of services have successfully lowered the bar for sharing information, but there’s been less progress toward raising the quality of what’s produced," Williams writes in a blog post introducing the service. Yet he also says that Medium is built so that lots of people can easily contribute, and it's unclear what kind of controls the curator of each section has over what appears in their collection.

There is no mention of how Medium might make money, of course, and even the hint of advertising is noticeably absent from any of the pages.

Since Stone and Williams first worked together at Blogger, the fact that the most public product from their Obvious Corporation would be a blogging platform should have been, well, obvious.

Add New Comment


  • Devi Taylor

    I can't wait until they open it up to everyone so I can take a test drive. It certainly looks like they're trying to combine all of the best parts of those services into one Mega-social platform.

  • Freedom

    Well that means that the social platforms have a shorter life span than we thought?  How long before fb kicks the bucket?

  • Popsbooks

    "Taking cues from Tumblr, Pinterest, Reddit, and Digg, the cofounders of Twitter created Medium, a new kind of publishing platform." is it a NEW kind of publishing platform? It's a stew of the mentioned ingredients. That's all.

  • Noah Robischon

    No, just as you can create a new work of art out a collage, Medium takes some of the best parts of those other sites and turns it into something new.