Fast Company

"Pinfluence," "Pinterest For Business" And Two Other How-To Books About Pinterest, Reviewed

Four out of four authors of books about Pinterest agree: Pinterest is important! Their judgments, judged.

Pinfluence

By Beth Hayden

PAGES: 190
TONE: For helpful tips, just wait until the next chapter! [Next chapter] Wait until the next chapter!
DELIVERED AS DEEP INSIGHT: Imagine your ideal client and pin things you think they would enjoy. Make a vision board for them--glitter and dreams crowdsourced.
USEFUL TAKEAWAY: Strike a balance between a) blatant self-promotion and b) blatant promotion of others, in hopes of them promoting you.
PAGE-FILLING OVERTHINKING: A Hamlet-like debate over whether to link your Pinterest account to your Facebook or Twitter pages. Or, mind blower: both???

The Ultimate Guide To Marketing Your Business On Pinterest

By Gabriela Taylor

PAGES: 131
TONE: There is only Pinterest, a sentient being who knows all, pins all, is all. Join us. Jooooooin uuuuuuuus!
DELIVERED AS DEEP INSIGHT: Remember what's-her-name who makes stuffed animals for kids based on drawings they did? She made it big. On Pinterest.
USEFUL TAKEAWAY: A whopping 80% of pins get repinned, whereas 1.4% of tweets get retweeted. So pin it before you say it.
PAGE-FILLING OVERTHINKING: Twitter = "I eat #chocolate." Pinterest = "Here's a chocolate recipe." Foursquare = "This is where I eat chocolate." People pay for this!

Pinterest For Business

By Jess Loren and Edward Swiderski

PAGES: 250
TONE: We've got some pretty sweet advice. And here are 348 experts to restate what we just said, but longer!
DELIVERED AS DEEP INSIGHT: "Cats, jokes, infographics, and quotes. Images like these drive the Internet wild." Actual quote, folks.
USEFUL TAKEAWAY: If you use Pinterest, make it the center of your social media campaign, not just "another thing we post to."
PAGE-FILLING OVERTHINKING: Quoting the movie Kindergarten Cop as a way to ask, Who is your business and what does it do? (Social media: It's not a tumor!)

How To Build A Huge Following On Pinterest

By Kelly Cooper

PAGES: 38
TONE: Use Pinterest, you idiot! Do two hours a day. Do half an hour a day. Do once in 300 years. DO IT DO IT DO IT. Book, out. [Drops microphone]
DELIVERED AS DEEP INSIGHT: If you create bouquets of bright, inviting images, people will visit your page.
USEFUL TAKEAWAY: Easy does it with oversharing. Fans connect to your humanity but won't return your intimacy.
PAGE-FILLING OVERTHINKING: You're shown stock photographs, then asked things like: Which is more intimate, a baby or a living room? Answer: Now I hate Pinterest.

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5 Comments

  • Morgan

    I came to this article hoping that I could decide which pinterest business book to buy. And I left with a superficial outline of why the author didn't like any of the four books. Super helpful. Thanks! [switches tab back to google search]

  • Lisa Wheeler

    I couldn’t agree with you more! This is such an exciting time
    for Pinterest. Last I read, it was ranked 3rd behind Facebook and
    Twitter. I’m so glad that there’s a tremendous amount of resources available to
    Pinterest marketers. One of the best Pinterest Influencer Networks that’s
    helped me market my business really well is PinLeague. They provide everything
    from gaining followers and understanding analytics, just wanted to pass the
    word along. Thanks!
     

  • Lisa Wheeler

    I couldn’t agree with you
    more! This is such an exciting time for Pinterest. Last I read, it was ranked 3rd
    behind Facebook and Twitter. I’m so glad that there’s a tremendous amount of
    resources available to Pinterest marketers. One of the best Pinterest
    Influencer Networks that’s helped me market my business really well is
    PinLeague. They provide everything from gaining followers and understanding
    analytics, just wanted to pass the word along. Thanks!
     

  • Toby

    So you skimmed 4 books on Pinterest and didn't like any of them. That's cool. But Pinterest really is a big deal -- fastest growing social media site in history, $1 billion valuation and rising, better referral rates than Twitter, higher sales conversion rates than Facebook.  Given that print is dying (sorry) and TV ads aren't working either (DVR) -- Pinterest is one of the few bright spots in the marketing world right now. So it might have been nice if you could have helped folks figure out how to harness this tool.  Also, one can't help but notice the gendered tone that runs through this piece -- a male writer making light of the work of four women writers (+ one dude) who are writing about a site largely used by women? I dunno, this piece just feels off, as if the columnist is perhaps a bit envious that women have carved out a place of their own on the internet and in the social media advice biz too?