Fast Company

The Brand Inspired By The "Seinfeld" Soup Nazi Hits Supermarket Shelves, 17 Years Later

Remember that Seinfeld episode with the cranky soup guy? It spawned a chain called Original Soupman. Seventeen years--and 120 reruns!--since the episode debuted, the Soupman is expanding yet again, with a line of shelf-stable supermarket soups. Isn't it a little late? We put the question to founder Seb Rametta. His response:

"Soup crosses all demographics: We've created decadent soups, healthy soups, and soups that everyone wants."

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