This is the man in the grey flannel suit, evolved for the 1990s. New Suits are "standard-bearers and bridgers," says Stone. "They're trying to make a change without jettisoning the old culture entirely. They understand both the traditionalist and the envelope-pushers' points of view."
The New Suit is not only the young thinker in an old organization, but also the grown-up in a fast-growing startup.
This man (they are mostly men) makes the most literal interpretation of work clothes: clothes to work in. The watchwords are comfort, utility, and versatility.
Default Basics: Khakis (Polo or Dockers); white or blue button-down shirt with button cuffs (Brooks Brothers); crew neck sweater (Shetland or cable); loafers and alligator belt (both well-worn).
Power Peripherals: Understated watch — Rolex or Seiko with nylon rep-striped band. Pilot or Psion 3C electric organizer.
Wouldn't be Caught Dead In: All black; leather trousers.
A version of this article appeared in the April/May 1997 issue of Fast Company magazine.