Award-winning advertising executive Rosemarie Ryan (email@example.com) shows up on just about every who's who list in advertising. The 34-year-old exec cut her teeth at BBDO, led the famous NYNEX "Blue Bunny" campaign at Chiat/Day, and helped to develop the EFFIE-winning Snapple account at Kirshenbaum, Bond & Partners. Now managing partner and president of KB&P (http://www.kb.com) in New York, Ryan shared her career core curriculum with Fast Company.
No Exit, Jean-Paul Sartre
Contains my basic philosophy on living — ultimately what goes around comes around.
The Prince, Niccolò Machiavelli
Focus, focus, focus. And everything (and everyone) else is history.
The Adventures of Sherlock Holmes, Sir Arthur Conan Doyle
Sherlock Holmes said, "The highest importance in the art of detection is to be able to recognize out of a number of facts, which are incidental and which are vital." It is also of the highest importance in the art of business.
The Pursuit of WOW!, Tom Peters
One of the few business books that is not prescriptive. It's all about attitude, creating a world of possibility, being open to new ideas.
Tess of the D'Urbervilles, Thomas Hardy
Not making a choice is a choice in and of itself. There is no destiny, you make your own fate.
The Complete Works of William Butler Yeats
Food for the soul. Keeps me grounded and ultimately sane.
A version of this article appeared in the Feb/Mar 1997 issue of Fast Company magazine.