How AT&T Integrates Real Results In Olympic Ads At Record-Breaking Speeds

By: Teressa Iezzi

The brand’s new campaign places winning times from Ryan Lochte and other Team USA results into its ads in near real-time.

Teressa Iezzi is a staff editor at FastCompany.com. She was previously the editor of Advertising Age’s Creativity, covering all things creative in the brand world. She is the author of The Idea Writers: Copywriting in a New Media and Marketing Era, about the evolution of brand creativity and the role of the creative. Prior to Creativity, Iezzi had been an editor at Ad Age Global, an arm of Advertising Age, covering marketing from the international perspective. twitter.com/tiezzi Teressa Iezzi+

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