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Twitter And Buddy Media Introduce "Age Screening" So Brands Can Screen Who Follows Their Accounts

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As Twitter continues to court advertisers to purchase real estate on the platform, it also has to come to terms with the rules that bind certain brands. Today Twitter and partner Buddy Media introduced age screening, a new opt-in feature that lets brands with age-restricted or adult content prevent minors from following their accounts. Now, when you try to follow a brand such as Jack Daniels Honey or Miller Lite, you'll receive a direct message that will take you to to verify your age. After you verify once, you won't have to do it for every opted-in brand you want to follow. 

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  • Bogdan Andrei

    It's a beginning, maybe others will develop something better! In this fast changing world everything is possible! 

  • Marc Phillips

    This isn't new. It's the same tactic websites (pornographic and otherwise) have been using. How many children use the honor system when they want to see "cool" restricted material? 

  • susan borst

    This is great, but obviously depends on the 'honesty' of user responses. Kids lie about age (as do adults for that matter!)