How OneGoodLove Tailors Its Matching System For LGBT "LTRs"

Online dating has ballooned to a $4 billion business. Now the industry faces new players (Spotify) and challenges (how do you keep happy couples engaged in a dating site once they’re, well, engaged?). OneGoodLove's Frank Mastronuzzi shares his ideas for engineering better relationships.

Photo by Jessica Haye & Clark Hsiao

Frank Mastronuzzi

CEO / OneGoodLove / Los Angeles

Problem: Dominated by hookup services like Grindr and Manhunt, the gay online-dating space underserves relationship-minded folks.

Solution: OneGoodLove, a sort of eHarmony for the gay and lesbian community, is evolving its matching system. The site asks for preferences in mates--many of which are unique to the gay dating community--and discreetly filters potential matches.

"There's a misperception that older gay couples are the only ones applying for gay marriages and civil unions. But with people coming out earlier and earlier now, gays in their twenties are on the same relationship track as the heterosexual community. Meanwhile, on the gay hookup sites, people are taking it upon themselves to identify publicly what they're not interested in. People say, for instance, 'no Asians.' That's rude, racist, and politically incorrect. So we're putting those kinds of preferences behind the veil, along with other information that's of unique interest to the relationship-focused gay community. 'Are you a top or a bottom?' 'What's your HIV status?' You don't want to announce that you're HIV positive in your profile. But neither do you want to address it three dates in. When you've got a long-term relationship in mind--an LTR, as we say in our profiles--you want to meet people who match your preferences, and vice versa, so everyone knows what they're getting into."

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2 Comments

  • FernandoArdenghi

    The entire
    Online Dating Industry for serious daters in 1st World Countries is a
    HOAX, performing as a Big Online Casino, with a low
    effectiveness/efficiency level of their matching algorithms (less than
    10%).

    Actual
    online dating sites offering compatibility matching methods, when
    calculating compatibility between prospective mates, have less or at
    least the same precision as searching on one's own. [in the range of 3
    or 4 persons compatible per 1,000 persons screened]
    * That is because they use:
    a) simplified versions of personality traits, instead of the 16PF5 or similar with the complete inventory (16 variables)
    b)
    inadequate quantitative methods to calculate compatibility between
    prospective mates, like eHarmony which uses Dyadic Adjustment Scale or
    other sites which use multivariate linear / logistic regression
    equations o other equations.

    The 3 milestone discoveries of the 2001 - 2010 decade for Theories of Romantic Relationships Development are:
    I)
    Several studies showing contraceptive pills users make different mate
    choices, on average, compared to non-users. "Only short-term but not
    long-term partner preferences tend to vary with the menstrual cycle"
    II)
    People often report partner preferences that are not compatible with
    their choices in real life. (Behavioural recommender systems or other
    system that learns your preferences are useless)
    III)
    What is important in attracting people to one another may not be
    important in making couples happy. Compatibility is all about a high
    level on personality similarity between prospective mates for long term
    mating with commitment.

    Also there is a similarity trilogy between genetic, mate choice and personality based recommender systems.

    WorldWide, there are over 5,000 -five thousand- online dating sites
    but no one is using the 16PF5 to assess personality of its members!
    but no one calculates similarity with a quantized pattern comparison method!
    but no one can show Compatibility Distribution Curves to each and every of its members!
    but no one is scientifically proven!The Online Dating Industry needs a new very powerful algorithm, 100 times more powerful than actual matching algorithms.Breaking "the online dating sound barrier" is to achieve at least:3 most compatible persons in a 100,000 persons database.12 most compatible persons in a 1,000,000 persons database.48 most compatible persons in a 10,000,000 persons database.100 times better than Compatibility Matching Algorithms used by actual online dating sites!The only way to achieve that is:- using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5. The ensemble of the 16PF5 is: 10E16, big number as All World Population is nearly 7.0 * 10E9 (estimated OCT 2011)- expressing compatibility with eight decimals, like The pattern 6.7.6.8.9.6.7.7.8.7.2.5.8.7.3.4 is 92.55033557%  +/- 0.00000001% similar to the pattern 7.7.6.8.8.7.6.5.8.7.4.5.7.7.3.4Using a quantized pattern comparison method (part of pattern recognition by cross-correlation) to calculate similarity between prospective mates.That is the only way to revolutionize the Online Dating Industry.All other proposals are .............. NOISE