Schafer is an industry vet. He's got a string of classic graphic adventure titles under his name, mostly produced for LucasArts in the 1990s. Yet publishers didn't think his vision for this yet-to-be-named adventure game would sell. So Schafer turned to the web, with a goal to raise $400,000--the goal was met in the first day. In this video he shares some advice for others who plan on following his Kickstarter path.
Schafer isn't the first creative visionary to have recognized that game designers shouldn’t rely on big publishers alone to back their projects. But it remains to be seen whether or not fan-funded video gaming is a viable alternative. "I think (crowdfunding) is not the thing that’s actually going to kill publishers," says Schafer, "but I think it’s going to make the whole industry healthier."