Click here to preview the new Fast Company

Want to try out the new

If you’d like to return to the previous design, click the yellow button on the lower left corner.

J. Crew CEO, Apple Board Member Mickey Drexler Reveals Steve Jobs' iCar Dream, Confirms "Living Room" Plans

J. Crew CEO and Apple board member Mickey Drexler offers an insider's perspective on Steve Jobs's vision: "Steve's dream before he died was to design an iCar."

Steve Jobs didn't just design hit consumer products in the computer and media industries. He reimagined all types of things, from yachts to staircases to the medical equipment he was said to draw in his hospital bed.

And, according to J. Crew CEO and Apple board member Mickey Drexler, Jobs even envisioned rethinking the automotive industry. Speaking at Fast Company's recent Innovation Uncensored conference, Drexler clued the audience in on some insider Apple knowledge.

"Look at the car industry; it's a tragedy in America. Who is designing the cars?" Drexler said. "Steve's dream before he died was to design an iCar."

"And," Drexler added with a coy smile, "it would've been probably 50% of the market. He never did design it."

Who knows what Jobs would've dreamt up for his iCar? It likely would've been as sleek as an Apple Store, as interactive as an iPad, and as polished as Jony Ive's forehead. But alas, we can only imagine.

On a more practical note, Drexler also seemed to confirm during his talk the endless rumors of a new Apple TV. "You know, Apple has 10 products," he said. "The living room they're dealing with at some point in the near future."

Lastly, Drexler, with his trademark humor, offered up some advice for aspiring CEOs and expressed sympathy for current Apple head-honcho Tim Cook's unfortunate position.

"The best job to have: Take over a company that's doing poorly," Drexler said. "Never take over a company that's doing great. You know, I love Tim Cook, but I wouldn't want his job!"

This is just a short clip from Drexler's inspiring talk at Innovation Uncensored. We'll have more of his fascinating insights on Jobs and Apple in the coming days.

[Image: Flickr user Eric Rice]

Add New Comment


  • Thom Marchionna

    The day is young, but this may be the most absurd non-news I will be exposed to all day.

  • Coelhoden

    I am an Artist and designer always thinking of concepts. I would like to see where you can enter your car and insert your iPhone into the dash that would activate a screen, your phone would pop up a virtual copy of your phone,it's music,it''s contacts etc... instead of using your phone in hand you would use it virtually by a voice ap. including texting: Example : Command; "TEXT JOHN" You would then verbally enter text whereby you would be paying attention to the road. Other features such as checking on your homes security;activating cameras at your business,sky is the limit. There is your apple car. You could have an app that runs diagnostics on your car. 

  • Wize Adz

    The average age of a car on the road is between 10 and 11 years old.  Cars clearly last through several generations of electronics.  I don't want an iCar, because it will be obsolete during the first 20% of its useful life.

    BUT, my wife and I *DO* use our smartphones as car navigation and audio audio players.  (With appropriate precautions, such as self discipline, having a passenger operate the device whenever possible, and mounting the device so that we can see the navigation display easily.)  My wife's car HAS an in-dash navigation system -- it's 8 years old, clunky, and we rarely use it.  My car doesn't have an in-dash navigation system because I owned a smartphone at the time I bought the car and didn't see the point of getting a NAV system.  It's just that iPhone and Android are better in-car infotainment systems than what's provided.

    What I'd like to see from Apple is an iPad that has been tweaked for car use that will fit into the double-DIN opening in my car's dashboard and drive the stereo speakers.  I'd also like to see a new standard for in-dash devices that will make an open market for these devices, so that I CAN update the NAV system in my dashboard every 3 years or so with an Apple device, or with a device from a competing manufacturer.

    That is what I, as a buyer, would like to see from an iCar.  Leave the automotive engineering to the pros -- Toyota, Ford, Nissan, Honda, GM, and even Fiat/Chrysler all have decades of experience here and they all make great cars these days.  Let them do that.  Apple makes great user-interfaces.  They've already made the easiest-to-use in-car infotainment system that ever seen, which is my wife's iPhone.  (I personally prefer my Android phone because the device is more flexible, but the iPhone's interface is easier to use).

    So, Apple, can you build me an aftermarket car stereo + iPad?  And, furthermore, can you convince car makers to make it easy to swap it in to newer cars?