New Ideas, New Markets, New Insights
All around the country, Americans are dreaming big. Their boldest ideas are changing their communities--and having a ripple effect throughout the world.
CLICK HERE to see how innovation takes many forms 〉
Motor City Denim Co., Detroit
With Motor City Denim, Mark D’Andreta (above, with seamstress Shirley Thomas) has come full circle. His father outfitted many a Detroiter while running the cut-and-sew shop at Hudson’s, the majestic downtown department store that closed in 1983, and then created a company to make “robot clothes,” protective covers for the machines on automotive assembly lines. When the Great Recession hit and carmakers slashed their orders, D’Andreta, 51, who now runs the family firm, diversified, launching Motor City Denim and producing handbags and jeans on the same machines as those robot clothes. “To survive,” he says, “you have to be flexible.” The robot orders eventually returned, and his custom-sewn-apparel unit is still growing. Capitalizing on speed honed for the automakers, his factory produces lines for both local designers and major brands such as Kid Rock’s Made in Detroit, for which it sews messenger bags and jackets. “There’s momentum to create a Detroit garment district,” D’Andreta says. “If you don’t have manufacturing, it won’t work. That’s us."