30-Second MBA What's Absolutely Wrong About Culture Vs. Strategy If you're thinking about these as two distinct issues for your company, says Rachel Sklar of Change the Ratio, that's your first mistake. By Lydia Dishman Want more of the wisdom we captured at SXSW? Click here. Add New Comment Sign In Submit 1 Comments scott doniger 3 years ago rachel, a strong main point that's both obvious and all too often under-served. where the difference lies, however, is in how each are nurtured. culture requires quite a different nurturing formula that is often ignited by a great strategic framework for where the company wants to go and the roadmap for getting there.