The RMS Titanic sank on April 15, 1912—and because tragedy can be lucrative, the centennial has sent money bubbling up from the ocean floor.
$1.8 billion Titanic global box office gross
$461.7 million Combined global gross of Fahrenheit 9/11, World Trade Center, and United 93.
$189 million Appraised value of collection of more than 5,500 recovered items to be sold at New York auction house Guernsey's
$171 million Cost to build the Titanic in today's dollars
$7.5 million Cost to build the Titanic in 1912
$99,000 First-class cabin aboard the Titanic in today's dollars
$60,000 Twelve-day cruise with dive to the shipwreck, Deep Ocean Expeditions
$15,000 First-class cabin aboard the Titanic Memorial Cruise, Fred Olsen Cruise Lines
$4,350 First-class cabin aboard the Titanic in 1912
$200 Madeleine's Edwardian Necklace, Jewelry Television's Titanic Jewelry Collection
$118 Ticket, Robin Gibb's "Titanic Requiem," Royal Philharmonic Orchestra in London
$29 Admission, Titanic: 12,450 Feet Below, Mystic Aquarium, in Mystic, Connecticut
$20 "Heart of the Ocean" necklace with embedded coal crumb from the wreck
$12 Ticket, 3-D release of Titanic
A version of this article appeared in the April 2012 issue of Fast Company magazine.