The USB Memory Stick Is Facing Extinction

Those tiny plastic USB memory sticks you've got on your desk or skulking in your laptop bag's pocket are soon to be relegated to the past. Innovation, and the mobile tech revolution, is to blame. Don't be sad--read why.

One of the odd questions I keep being asked about the iPad is "Where do you plug in USB stuff?" It's a sister phrase to the weird criticism oft thrust at Apple's device, "Ah, it's too limiting for me: I can't plug in USB sticks." This is weird because other makers, notably Apple's biggest competitor, Samsung, follow the same proprietary connector path and because I've never once thought about plugging a stick into the iPad. Maybe, soon, most people won't think like this either--because the USB memory stick is very swiflty about to be obsolete.

To understand why, you've only got to look at how ubiquitous they are now. They're a handful of dollars at your convenience store, novelty designs compete with austere ones, and they're thrown around like confetti as promos at tradeshows. Any tech that's got to this level of commodity is due to be banished to the history books. It's just the way of things.

I jest, but USB memory stick tech hasn't really advanced ever, even while it's flourished like crazy to fill a technological need--moving files swiftly and easily between computers, faster and with more convenience than burnable CDs. That's partly why it's got so cheap so fast. But this also means that a bunch of other technologies have been advancing, and are about to make the USB stick obsolete.

It's all about the mobile computing revolution, which has done two very important things: introduced people to the idea of accessing wireless data on the go or anywhere they could imagine and also changed how people think about computer files.

What's A USB Stick For, Anyway?

USB sticks are useful for two things: Storing files temporarily, and sharing with another computer user. To drop a file on your USB stick you use your computer's file manager, then you pop it in the new computer and access it. 

Dropbox, an app that's used by 45 million people who upload 1 million files every finve minutes, is at the forefront of revolutionizing this entire idea, and it works wirelessly: To drop something into your Dropbox storage you simply do that ... and it's accessible on any computer you log into anywhere, and also on hordes of mobile devices like iPads, iPhones or their Android, Windows or RIM equivalents. You can even share access to the files you've got temporarily stored in your Dropbox with your friends, all with a click of an email.

With free tech like this why would you hunt down your USB stick, fiddle with files, wait while it transfers, disconnect it, stick it into the new device ... and so on? Isn't it easier to drop your data into Dropbox and then access it anywhere and anywhen?

Dropbox is actually part of the cloud computing explosion because when you drop a file into it it's stored "in the cloud" ready to be accessed anywhere you need. iTunes Match does something similar, as does Spotify: Both are cloudy-tech, using slightly different systems, but both allow you as the end-user to access your files--music ones in this case--wherever you are. The Amazon Kindle tech is similar, because you can access your same book files on the Kindle e-readers or other devices anytime you like and your bookmarks and such are shared among them. In a similar sense apps like Instagram or Facebook or Twitter do the same for your photos and videos, with Flickr and Picasa being overtly for this use: You almost don't need to "store" photos on your smartphone once you've taken them, as long as you upload them to a cloud-ish storage service like these, ready to access them anywhere.

Systems like this are becoming a standard way of accessing many of your most important files on different platforms. Meanwhile apps like Instapaper offer a similar trick for reading online articles later on--instead of having to save that long-form Sunday Times article you found on your desktop PC onto a USB stick so you can read it on your work laptop on a coffee break, you simply pop it into Instapaper and it keeps tabs on the article for you, so you can read it later on your laptop, tablet, or even your smartphone while commuting on the metro.

The Mobile Revolution

That's the point at which devices like the smartphone or tablet enter the argument because as part of the design of their systems they really do make you think differently about files that you used to think of as "yours." For example, all the photos you painstakingly load into Facebook on your home PC are instantly accessible via the Facebook app on your phone without you having to do anything, and ones you snap on your phone are instantly reachable at home.

Subtly the smartphone, which means mainly the iPhone, has changed how we all think about using mobile data and mobile Net tech--previously it was rarely accessed, and now we all do it all the time so its price has dropped (and it's use is poised for a huge growth). These devices also seamlessly connect to Wi-Fi networks and thus are online pretty much all the time...which is absolutely key to enabling the kind of wireless file sharing that Dropbox enables or the wireless streaming that Spotify relies on.

We haven't even mentioned Google's rumored "Drive" system yet, either: A system that will carry all of Google's brand might with it, as well as being seamlessly wound throughout Google's other offerings, and presumably letting you access your files wherever you like for what maybe zero cost (as long as Google can sell you adverts). Nor have we mentioned iWork, Apple's cloud-based business productivity suite that lets you work on documents stored in the cloud, or Microsoft's Office 360 apps which let you do the same.

Basically wireless, mobile, and cloud-based tech are outpacing the humble USB stick faster than an avalanche racing down a mountain.

Daddy, What's A USB Flash Drive?

That's not to say USB sticks going to entirely disappear tomorrow. Wireless file-sharing or cloud storage isn't yet completely flawless or super-accessible, and there are many users who will for a while prefer to use physical media like USB sticks to share data (and users who have to, such as between corporate computers that cannot be connected to networked services for security reasons). USB sticks are also a significant percentage of the business of big firms like SanDisk.

And there are specific super-smart uses of USB sticks that'll stay around for ages yet--like GigMark's updatable marketing ones. GigMark's been in the business since 2008, and has some patented tech that makes the humble USB stick really clever: Their IFD, or interactive flash drive, is similar to a normal one, except it has a bunch of hardware on it that means it phones home when plugged in to see if there's an update to its content available. It's designed to launch customer-personalized desktop apps that present the brand in a high-tech way, and it can deliver critical user analytics back to the parent brand so they understand user's needs more clearly. It's basically a branded USB stick par excellence.

According to CEO Parker Frost the trick is it lets customers of GigMark tech "get that user-level analytic data without having users log in to websites" at the same time that the IFD itself and its software is "powerful, clever and engaging." GigMark can even design custom packaging for the stick to match customer uses and the real strength is that if they're used for storing catalog information, the client can update the catalog for, say, 2012 on all of its pre-distributed IFD sticks and they'll also work offline--infinitely better, cheaper, and more reliable than printed catalogs.

This tech is supremely innovative, and no doubt is a hugely potent tool for marketing and for some specific use cases.

But we're still poised to ring the death knell on the USB flash drive. Its use will persist in the same kind of role that GigMark has carved out because the physical drive itself can carry a tactile marketing message in the way an app on your smartphone can't. But before long all your USB sticks will be gathering dust on your shelf because you'll have changed how you access data, as well as having more powerful cloud-based alternatives for file transport, and will be used to transparently accessing your files on a host of different platforms. After all, Apple's already decided that the USB stick's predecessor, the burnable CD and DVD, are goners...so you'd better start letting go of notions like "I saved my file on my desktop" and "copy it from the stick to your c: drive."

[Image: Flickr user Kai Hendry]

Chat about this news with Kit Eaton on Twitter and Fast Company too.

Add New Comment

30 Comments

  • Interesting post! It makes us reflect on how we will change the way we manage and store information. Our company sells usb keys, so we have a vested interest in monitoring the market :-) but we are not worried. First of all, we market the product in the context of providing effective promotional items to our clients. Therefore, the usb key is at the same time a gadget, a material object that carries the client's logo, and a storage device that the client's final customer can reuse. In our experience, we have found that few gadgets have the usefulness and scope of a usb key. Secondly, we look forward to adapting our product and service offer as needs evolve, be it with the sale of keys with micro usb or keys that integrate seamlessly with cloud services or with other solutions. In any case, thanks Kit for reminding us that we are in the digital storage and information conservation business, and not in the usb key business! Carlo Galli Zugaro www.lechiavetteusb.it

  • jiang

    We should hold on to usb's until they find a wireless means of transferring data that doesn't affect our health by giving off radiation.

  • Vulcan Eager

    Cloud services are never really free as long as you are paying for bandwidth.

  • booya

    Well I have one attached to my car stored music gonna be with me a long time

  • Gianch

    I think you are missing the point. USB sticks 1) do not require an internet connection to work (Dropbox and the others do) 2) a lot of us still do not feel 100% to put personal and private data in the cloud if all we want to do is to share it among our own devices.

  • Leander

    I recently tried uploading a 1Gb file to dropbox. Then realized I had better skip back to my USB stick, the file was too large to be shared via Dropbox with any acceptable speed. Other then that, you are correct, I use DropBox, and my personal USB stick has indeed gone the way of the dinnosaurs.

  • Markjohnson

    Someone at the LATimes wrote something similar to this and it's nonsense.

  • Lasso

    Rubbish, heard of a mechless car stereo. Your a mac fanboy who doesnt know what he is talking about!!! 

  • DrNick

    "This is weird because other makers, notably Apple's biggest competitor, Samsung, follow the same proprietary connector path"

    Er - this is completely false - Android Phones - particularly Samsung devices have never used propriety connectors - they use Micro USB, the same as everyone else on the planet bar Apple (And by Apple continuing to do this they're actually in contravention of EU regulations)

    If you are referring to the Galaxy Tab products, then again you are incorrect - they have a docking port, which with the addition of a small adaptor allows a USB stick or pretty much any other standard USB device to be connected.

    Most new Mobile (Cell) Phones now also support USB OTG, which again allows a small _industry standard_ adaptor to be connected, which then allows USB sticks, hard drives, keyboards etc etc to be connected.

    "I jest, but USB memory stick tech hasn't really advanced ever, even
    while it's flourished like crazy to fill a technological need"

    Really?  Not advanced at all?  My Firts USB stick was a 64Meg USB1.1 device with a transfer rate of about 150Kbs
    My Current one is a 128Gig USB3 device that outperforms many older hard disks, and cost less that the original.  How is this not advancement?

    As others have articulated, this article is utter nonsense - The use cases you've stated are extremely narrow and don't cover probably 80% of the uses of USB sticks out there.  Only yesterday I used a USB stick to install an OS on a machine.

    A few days ago I used an OTG adaptor and an SD Card reader attached to my Samsung Galaxy S2 to browse through the photos I'd taken on my Digital Camera, and printed said photo via bluetooth to my Wireless printer.

    Try doing that on your iPad or iPhone.

  • Michael

    As many others mentioned this is a poorly thought out article that doesn't take in to account many bottle-necks and process issues.

    As a designer, it's a daily routine to work with 100mb+ files, and with poor upload speeds, metered downloads, and limited filesizes that can be uploaded to many services, it definitely isn't feasible to be putting stuff in the cloud when I can pop gigabytes of work on a thumb drive in seconds to share with print houses, co-workers or even to courier to clients.

    Services like DropBox and Skydrive are great for documents, web-sized photos, spreadsheets and pdfs under 30mb but for serious work we still have a long way to go. Thumb drives still have many years left in them yet!

  • Gabriel

    When was the last time you were able to Bluetooth anything from your MacBook to an iPad or similar? Exactly. So long as Apple keeps tightening the channels for sharing by making everything happen through iTunes, methods like USB are still going to have prominence for close-in exchanges.

  • Brian Kittrell

    I'm a writer. I use Dropbox, and I have a USB flash drive and an external hard drive. I need all three because I keep manuscripts, cover art, notes, and all that backed up in several different places at all times. Dropbox tends to be the last place updated since I don't have mobile internet access with it.

    What about those who aren't always connected to the internet? USB flash drives are offline hardware that you can use without worrying about being linked up to a network or the net. I think that, so long as internet access isn't free (as in, free to use anywhere at will), USB flash drives will always fill a niche. Even if internet was that free, wouldn't some sensitive materials need to be stored offline only? And wouldn't you always want to have a backup in case the server machine explodes? What if the cloud has a massive interruption or corrupts your files?

    Redundancy can be easily and cheaply found in hardware storage mediums that you control--the flash drive being one of them.

  • Steve Gorton

    I concur with other comments - and also think about how Dropbox and competitors simply don't work in cars where these days a USB stick/ SD card etc are as common as the "aux" input for MP3 players and probably a CD drive.

    I agree that CD drive will slowly fade away given various forms of flash memory, and think the latter will be around in either current or newer forms for many years

  • Nicholas

    The idea that USB is on the way out is rubbish for all the reasons mentioned prior.  Also, given the situation with megaupload, storing important files 'in the cloud' on servers that may contain illegal copyright material has it's own perils.  But mostly it's rubbish because fast cheap reliable internet is a dream not a reality for a large part of the world.  

  • Miguel

     An, let´s not forget, what kind of memory is available in the MacBook Air. If anything, flash drives will still see a bigger boom!

  • hannry chan

    The article is I think about  the idea of the dead of USB drive in a secluded scenario. Most of the comments would contradict to the invalidity of this article. However it might be true in EU & US who uses Apple products and only believe in Apple. But apple also will use hybrid version of USB3.0 for connectivity. No way to get away from it as SSD build in storage is just not big enough for the world today.
    In Asia excluded Japan, Korea, S'pore, HK, Taiwan- wireless broadband sucks and it is like the scenario of beginning of time where power supply is sometimes just not there consistently.

    Also I will raise some critical issues for our imagination that are facing us real time now and in the near future.

    We are running into 2012 and beyond where natural disasters are happening more often and some place are overdue from Turkey to Japan- earth quake, storms, tsunami, sunspots, droughts, fload which can any time bring down infra and people life. These included, submarine cables and satellites. On top of that wars which could disrupt oil production, delivery and pricing. Flu & sickness and disease that could become epidemic across nations where more information meaning more confusion and terror and panic.

    We will all need the basic electricity to run our devices and store our data and use it any where possible to get help and help others. Imagine when we are fighting for our own survival, where is the priority. We will have no time to get comfortable with all these gadgets except saving life, living and pray.

  • Si Dredd

    While I regularly use both Dropbox pro and a paid for Spotify account as well as run a network connected player at home my trusty 32GB USB 3 stick is always to hand and utilised on a daily basis. Why? Because file sizes have increased at a faster pace than wireless access speeds. My Cannon will happily take hundreds of 25MB photos, I often need to move 10 - 20GB projects around and my network player will sometimes stutter when I try and stream HD video over my network, thats when I break out the USB stick! As someone mentioned about 90% of the world doesn't even have access to the kind of wireless data speeds I enjoy and I still have plenty of usages for the humble stick so I think its going to be around for a long time yet.