"Words With Friends" Board Game Coming From The Makers Of Scrabble?

Words With Friends Board Game

Hasbro and Zynga announced today that they have entered into a global partnership. With this license, Hasbro will be making a variety of toys and board games using Zynga's brands, with the first products expected to be released in the coming Fall. There will also be co-branded merchandise.

"It's exciting to partner with Hasbro as we share a common vision for play and a mission to connect the world through games," said Zynga CEO Mark Pincus in a statement—funny, since much of Zynga's success has come from Words With Friends, a game that incorporated changes to scoring, a heavy social aspect and other differences in part to avoid similarities to Hasbro's venerable game Scrabble. Brian Goldner, CEO of Hasbro, said in today's press release: "Hasbro is thrilled to have the opportunity to bring Zynga's immensely popular social games to life."

Zynga's social games have 227 million monthly active users, with 14.9 million monthly active users on Words With Friends alone. Hasbro is counting on that sizeable group to make these new products successful. And the possibilities inherent in this partnership are almost staggering: Words With Friends the board game, Lego-esque FarmVille playsets, Zynga Poker card game sets, CastleVille the RPG from the Dungeons and Dragons creators, and even MafiaWars action figures.

[Image: Flickr user Warren]

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  • Word Gamer

    I LOOOOVE this game, it is easily my favorite iPhone game. I also am a Huge fan of Hangin’ with Friends, another extremely addictive games. I also use the ANAGRAMMER to give me more hints..

  • Words Cheat

    I am so addicted to this game on my ipod touch. I just got an android phone and really hope that WWF makes the transition!..I use ANAGRAMMER for best results..

  • Word Friends

    Its a great game..Just like me I get addicted with the game words with friends..I always play that on my phone during my past time. Instead of watching TV..I use the ANAGRAMMER to give me hint in times I'm having trouble.

  • Ashley

    For me, the reason I like Words With Friends by Zynga is ability to play when it is convenient. I own scrabble, but it is rare when I have the time to sit down with a friend and play through a whole game. Maybe the name recognition for a younger generation will mean something, but I am not sure I understand how this is going to help Hasbro sell physical board games.

  • marcie salguero

    Games seem to be the knew universal language and everyone loves Words With Friends. Why not connect families with games too and have your own family board custom made. Bring back old school game night.  Check this out and let the games begin http://blog.custommade.com/201...