Last year, analysts predicted 2011 would be the year mobile commerce (m-commerce) took off, and they were right—sales nearly doubled over 2010. Now, 2012 is being hailed as the year of Facebook commerce. Social sales are expected to be worth $14 billion by 2014; brands including Coca-Cola, Pampers, and Oscar de la Renta have already opened so-called F-stores. But based on 2011 sales, the tiny market has a ways to go.
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A version of this article appeared in the March 2012 issue of Fast Company magazine.