Fast Company

2012 And Beyond: A Mega, Meta Mashup Of Predictions

We rifled through a bevy of 2012 predictions to bring you the mother of all roundups, every line gleaned from somewhere else.

George Eliot observed that "among all forms of error, prophesy is the most gratuitous." Yogi Berra is said to have said the same thing in less adorned language: "It's tough to make predictions, especially about the future.In this season of predictions, when pundits and experts peer into whatever serves as their personal crystal ball, you will be seeing all manner of more or less detailed descriptions of what to expect over the next 12 months. Last year's tech predictions looked a great deal like those from the year before… "like another round of rehashed mash-ups." We all know how worthless predictions can be, but they're kind of irresistible. Actually, predictions are stupid. They're a waste of time for the predictor and for the, uh, predictees who pay attention to them. They're almost impossible to quantify, rarely very specific ("Virtualization will be important!") and generally forgotten a few weeks after some pundit sprays them all over the Internet.

There have been tech predictions ("crazy" and otherwise) for telecom, mobile, enterprise, startup, the game industry, the cloud (including "Mobile, Social Networking, Big Data Drive IT Development, Investing in 2012"), smart grid, marketing, legal technology, and buzzwords. How about "4 Nearly Guaranteed 2012 Social Media Predictions," "5 Internet Marketing Predictions for 2012," "6 Predictions for Digital Business," "7 Gamification Predictions," "12 predictions for online video advertising" or "18 Insightful 2012 Marketing Predictions From the Experts." Don't forget prognostications for business-to-business, malware and cybercrime, data security, ad tech, API, social business, the job marketstock market, and web design. Check out travelfood trends, the economy, and the Oscars. Or CNBC's Good, Bad & Ugly Predictions 2012 or contributions from Business Insider, Information Week, Fast Company and ReadWriteWeb. Meanwhile, Marc Andreessen warrants his own category.

Doom and gloom plus bold and big is the general theme for this edition of … tech predictions. At the forefront: Apple Inc... still one of the most revered companies in America, and in the world. Since Steve Jobs has passed away there has been a bit less enthusiasm for the actual stock even if the world is addicted to buying the newest release of iPhones and iPads. Depending on who you ask, Apple shares will be cut in half from its 2011 high, which means the stock would tumble to $213.35 at some point in 2012, and an iPad tablet alternative will emerge out of the fragmented Android market. It'll also open up Siri, its sassy voice-controlled virtual assistant, to third-party developers [and lead to] another startup gold rush. [Either] Apple is planning 32 and 37-inch TV sets for launch in the US next year , which will usher in the era of Demand TV, or it won't. At any rate, Apple will be less abrasive in 2012. The company will back away from controversial, seemingly harsh moves, guided by the steady hand of Tim Cook.

Simultaneously, Google Plus is going to be a lot bigger by the end of 2012 than it already is or fails as a social network [and] become another feature of the Google suite of web products, rather than a killer social network which can rival Facebook's dominance. Mashable predicts in an embarrassing consequence for Google, the Amazon Appstore will become the biggest purveyor of Android tablet apps… an inevitable result from the Kindle Fire's unprecedented grab of market share, something no other Android tablet has been able to doReadWriteWeb thinks Amazon.com will launch a media-focused social network. Kind of like what MySpace used to be. It will be to a place for you to socialize around your reading, listening and viewing activities. Facebook [will buy] Digg and it's safe to say that Facebook's long-rumored IPO will be the biggest public offering of 2012.

Social and mobile gaming will get stronger. Now that Zynga and Nexon have both raised a billion dollars, they'll be able to use that money to accelerate acquisitions and expand their positions in the fastest-growing parts of the video game business. Leading utilities will begin deploying data analytics applications to gain insights from the rivers of data now arriving from smart meters and smart grid devicesStrictly by revenue, there's a good chance IBM may recapture the biggest annual revenue crown from Hewlett-Packard and smartphone sales will surpass PC and laptop sales in 2012, with more than 450 million units soldAnd which consumer electronics are most likely to be returned in January? Answer: Motorola Atrix and BlackBerry Bold 990 [and] what consumer electronic product is most likely to go the way of the dinosaur? Blackberry Playbook, [according to] analysis of billions of online comments collected during the year. 

That is, if we survive. The ancient Maya believed the Earth's final day will be December 21, 2012 with doomsday shelters [making] a comeback. Perhaps scarier, one psychic, who claims to "remember the future" by imagining himself "reading the headlines in the future"... had a "horrifying premonition" that "spandex will make a comeback near the end of 2012"--just in time for the end of the world. 

Related Stories: The Best and Worst of Everything in 2011: A Mega, Meta Mashup, Amazon's Kindle Fire: A Mega, Meta Mashup, and Steve Jobs: A Mega, Meta Mashup in Tweets.

Adam L. Penenberg is a journalism professor at NYU and a contributing writer to Fast Company. Follow him on Twitter: @penenberg

 

Sources

1. Andrew McAfee, Harvard Business Review 

2. Craig Mcinnes, Vancouver Sun 

3. Gene Koprowski, FoxNews

4. Lee Pender, Redmond Channel Partner 

5. David Zielenziger, International Business Times 

6. MacDailyNews

7. Lance Ulanoff, Mashable 

8. Joshua Kim, Inside Higher Ed

9. Brittany Danielson, CRN 

10. Mark Mason, ITProportal.com 

11. Will Garside, Channel Pro 

12. Paul Sloan, CNET

13. Dean Takahashi, VentureBeat 

14. Joe Brockmeier, ReadWriteCloud 

15. Clint Boulton, eWeek.com

16. Chris King, Aol Energy

17. Joe Pulizzi, Content Marketing Institute 

18. Nicole Black, The Daily Record

19. ITBusiness.ca

20. Social Media Today 

21. Susan Payton, Small Business Trends 

22. Andrew McAfee, HBR 

23. Mario Herger, Enterprise-Gamification.com

24. Alex Rowland and Nic de Castro, SmartBlog on Social Media

25. Corey Eridon, HubSpot Blog 

26. Eric Wittlake, B2B Digital Marketing 

27. Stephen Cobb, ESET Threat Blog 

28. Lok-It 

29. IDG Knowledge Hub

30. Anant Jhingran, O'Reilly Radar 

31. Dion Hinchcliffe, Enterprise Irregulars

32. Alison Doyle, About.com 

33. Joseph Meth, DailyMarkets.com 

34. Web Designer Depot

35. Reuters 

36. Robyn Flipse, Life Goes Strong 

37. Kenneth Schortgen Jr., National Finance Examiner

38. Andy Tarnoff, OnMilwaukee.com 

39. Brad Brevett, Rope of Silicon 

40. CNBC 

41. Pascal-Emmanuel Gobry, Business Insider 

42. Eric Lundquist, InformationWeek 

43. David Lavenda, Fast Company 

44. Richard MacManus, ReadWriteWeb 

45. Paul Sloan, CNET 

46. Bernard Moon, VentureBeat

47. 24/7 Wall Street

48. Robert Holmes, TheStreet.com 

49. David Lavenda, Fast Company 

50. Paul Sloan, CNET 

51. Shane Richmond, Telegraph 

52. Tim Bajarin, PCMag.com 

53. CNET 

54. John Martellaro, Mac Observer 

55. ITBusiness.ca 

56. Shane Richmond, Christopher Williams and Emma Barnett, Telegraph 

57. Peter Pachal, Mashable 

58. Richard MacManus, ReadWriteWeb 

59. Lance Ulanoff, Mashable 

60. Josh Catone, Mashable 

61. Dean Takahashi, VentureBeat 

62. Chris King, Aol Energy 

63. David Zielenziger, International Business Times 

64. Cecilia Kang, Washington Post

65. WiseWindow press release 

66. December212012.com

67. David Moye, Aol News 

68. Psychic Blair Robertson press release 

[Image: Thumbnail The Bronx II]

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3 Comments

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  • Maya Grinberg

    I love this compendium. Sure, its a little hard on the eyes, but the fact that a huge publication like Fast Company is so willing to spread the link love is great. So many of the big tech oriented pubs now will take advantage of every opportunity to keep eyeballs on their site (including those terrible slideshow-as-blog-post posts) that seeing an author freely link away to other authors is refreshing. 

    Leave it to Adam Penenberg to be that open too-- just watched Shattered Glass on HBO, figures you'd be all honest-like! :)