When it comes to branding, there is one important and critical point that is sometimes overlooked: That every brand goes back to a courageous individual who dared to say "no" to the status quo, to the ordinary, and to complacency.
To these most valuable people in culture and business, here are some points presented in the spirit of this holiday season and the New Year.
Some Things to Know
(or, How to Be an Artist in Everything You Do)
Peace is only a problem to those who want war.
Prosperity is only a conflict for those who profit from your failure.
Love is only a problem to those who hate.
You "giving up" is an accomplishment only to those who gain from your demise.
Your success is important.
Your aspirations breathe life into existence.
Your dreams matter.
To those who care about you.
To those who thrive on you being alive.
May 2012 be the best year for each
and every one of you.
"If you're using clichés, you're promoting your category, not your business." David Brier
The secret weapon to successful businesses and cities that can't stand complacency or me-too, vanilla branding, David Brier is an award-winning brand identity specialist, package designer and branding expert.
His firm's work can be regularly found in blogs, publications and award annuals. David is also the author of Defying Gravity and Rising Above the Noise. David's series of videos shed new light on real branding in these short TV interviews. David's latest video entitled "Branding and the Power of the Consumer" has received rave reviews.
Request your own free copy of David's eBook, "The Lucky Brand" here.