The Case For Girls Infographic: Women In Numbers

The response to Fast Company's recent feature story, "The Case for Girls," has been incredible. First, digital agency AKQA's mock ad campaign became a real-life call to action and a mobilizing worldwide event. Now social media agency Lovesocial has announced a partnership with indie doc Miss Representation and reached out to Fast Company to create an infographic to illustrate the stats featured in our story.

 

Click to enlarge.

The goal of the partnership is to "amplify the voices of individuals around the country who are standing up to sexism and shifting the cultural mindset around what is possible for women and girls,” says the film's director, Jennifer Siebel Newsom. The urgency of this mission is palpable as you can see in the graph above: Gender preferences when starting a family in the U.S. haven't changed in over 50 years. With the ability to change perceptions, is this a problem advertising can solve? Tweet your thoughts on the matter to @FastCompany or @SheenaMedina.

Related: Louis C.K.: The Next Steve Jobs Will Be A Chick

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4 Comments

  • Gary Cims

    This is tough situation for the promotion of womens rights. There are laws being formed in this country to penalize abortions based on sex and race. Statistcally the unborn being aborted most are girls and blacks. The Pro Choice folks are fighting this based on a womens right to control her body. The Pro Life folks are supporting it to protect the unborns right to live. Both under the presumption of helping women. Paradoxical

  • Jeff Ferguson

    These numbers actually paint a very positive picture for women... all your hard work has paid off.

    The men wanting boys isn't about you... it's about passing the family name.  Don't take it personal.

    The salary thing has been debunked years ago (by a woman, no less); you can't just average all the salaries in the US and compare them.  You would have to break it down on an even basis of education, experience, and performance to compare it properly.  It's illegal for you to be paid any differently.  The big difference now is more women making the effort to get into the top spots.  Sure, there are old guard in place that may hold you back, but you have to make the effort to move around that.

    Don't get caught up too much in the percentages... there's nothing saying every position in life has to be 50/50; women are the first to quote science that some sexes are better at some things than other, so let's just get past it and work together at what we're good at and make the world a better place.

  • D. M. Kenyon

    Branding is the nomenclature of cultural awareness.  Whether we refer to the image of girl as a social stereotype or a brand, the fact of the matter is that perception is holding women back.  I think that Fast Company has initiated a  very valuable, and perhaps ultimately relevant conversation for a shift of social consciousness based on the best known way to change the perception of a society - brand.  This is truly taking the matter into the latest paradigm.

    D. M. Kenyon
    Author of the The Lotus Blossom
    www dot blog dot lotus blossom book dot com 

  • David Kaiser, PhD

    Advertising can help, but this requires a culture shift, one that accepts and values women and femininity. It may take a while, but it's important that we do this. 

    David Kaiser
    Executive Coach & CEO
    www.DarkMatterConsulting.com