Huddle CEO Alastair Mitchell's Secret Weapon: Naivete

"I wanted to make something bigger than myself," says Mitchell.

Frustration can be a great motivator. Just ask Alastair Mitchell, the CEO and cofounder of Huddle, a set of tools for collaborating with teams of people spread across different geographies and in multiple languages. But building a better toolbox in the cloud is not enough to make a business successful these days. And, as Mitchell says in this installment of Innovation Agents, over the course of several years "we grew, ran out of money, raised money, grew, ran out of money, raised money..."

Perseverance like that requires a belief in what you are building. "I wanted to make something bigger than myself," says Mitchell, "and make something really great and exciting that would change the world." Huddle is now used by 90,000 companies worldwide, including Disney, P&G, and HTC. 

One secret to Mitchell's success might surprise you: Naivete. "Being naive helps hugely," says Mitchell, 34. "You have to be naive, because if you knew what you were getting yourself into you probably would never do it."

Watch more Innovation Agents:

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  • Daniel Comp

    Shiro, Alastair: this is why it's called my 'passion' (aka Christ hanging on the cross)

    Thanks for your posts

  • Shiro

    As an Enterprinuer I totally agree with the post.  It is definatly  true that if you actually knew what you were getting into before you started you may have had second thoughts. Wasting time is a defiantly a problem and I think it also happens where you are diverted from the task you are meant to do as you have to spend time preparing and making up things that will aid the proper completion of the task. For example if you want to optimise the maintenance schedule in a hotel; you need to first figure out the template heading etc and only when you fix up the template you will be able to get around to the actual job fixing up the maintenance schedule. If the template was already available the time spent creating the template could have been saved.
    This new website might be able to help any one to help save time.
    Good Luck Everybody.