Who’s Watching Bravo, According To Bravo

"We have segmented the
audience that we go after. It sounds like crazy jargon," says Frances Berwick. Here's how
she describes the groups:

Metro Competitors
"Straight men who watch the real-estate shows and competition shows."

Newborn Grown-ups
"They're straight out of college."

PTA Trendsetters
"Still very affluent and educated, but maybe a bit more suburban."

Wills and Graces
"They're our core audience—sophisticated, urban dwelling, cosmopolitan men and women, including a lot of gay men."

Better Me's
They want to take an emotional journey, and love story lines about people overcoming challenges. God knows there are plenty of difficulties the Real Housewives deal with."

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