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Reconsideration Of The Month: Versace's H&M Collaboration

On January 19, Versace will launch an exclusive pre-spring collection for fast-fashion brand H&M—much to the chagrin of 2008's Donatella Versace.

2008
I work very hard to put the Versace line in the luxury section. I think to put the Versace line in H&M would confuse the brand."

2011
"I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience. The collection will be quin­tessential Versace, perfect for H&M and Versace fans."

Images courtesy of Getty Images

A version of this article appeared in the December 2011/January 2012 issue of Fast Company magazine.