On January 19, Versace will launch an exclusive pre-spring collection for fast-fashion brand H&M—much to the chagrin of 2008's Donatella Versace.
I work very hard to put the Versace line in the luxury section. I think to put the Versace line in H&M would confuse the brand."
"I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans."
A version of this article appeared in the December 2011/January 2012 issue of Fast Company magazine.