Fast Company
Sony's PlayStation Vita Misses the $500 Million U.S. Holiday Market
PlayStation's latest handheld console will hit Japanese shelves in December but will miss the holiday season in the U.S. and the U.K. How much will it cost Sony? Just look at the Nintendo 3DS, which similarly missed the 2010 holiday season. Tech analyst Scott Steinberg crunches the numbers.
ESTIMATED LOSS
Nintendo 3DS (2010):
$400 million
ESTIMATED POTENTIAL LOSS
PlayStation Vita (2011):
$500 million





