Current Issue
This Month's Print Issue

Follow Fast Company

We’ll come to you.

1 minute read

Sony's PlayStation Vita Misses the $500 Million U.S. Holiday Market

PlayStation's latest handheld console will hit Japanese shelves in December but will miss the holiday season in the U.S. and the U.K. How much will it cost Sony? Just look at the Nintendo 3DS, which similarly missed the 2010 holiday season. Tech analyst Scott Steinberg crunches the numbers.

Nintendo 3DS (2010):
$400 million

PlayStation Vita (2011):
$500 million

A version of this article appeared in the December 2011/January 2012 issue of Fast Company magazine.