Fast Company

How Do You Sell A Diamond Ring At A 900% Increase? Be Elizabeth Taylor

Christie's auction house will sell off the glimmering collection of the late Elizabeth Taylor beginning December 13 in New York. It's expected to fetch well over $30 million. From eBay to auction houses, one thing's for sure: A celebrity can raise the value on just about anything. No, really, anything.


Dirty tissue
($.02)

+

Scarlett
Johansson

= $5,300

(26,500,000% increase)


Toilet
($550)

+

John
Lennon

= $15,000

(2,627% increase)


Chest x-ray
($370)

+

Marilyn
Monroe

= $45,000

(12,062% increase)


Fender guitar
($2,300)

+

Eric
Clapton

= $959,000

(43,490% increase)


33 carat ring
($300,000)

+

Elizabeth
Taylor

= $3,000,000

(expected 900% increase)

Photos courtesy of Getty Images (tissue, Johansson, x-ray, Monroe, guitar, Clapton); editor (toilet), johnbeagle (Lennon), slightlyterrific (Taylor)

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