Fast Company
How Do You Sell A Diamond Ring At A 900% Increase? Be Elizabeth Taylor
Christie's auction house will sell off the glimmering collection of the late Elizabeth Taylor beginning December 13 in New York. It's expected to fetch well over $30 million. From eBay to auction houses, one thing's for sure: A celebrity can raise the value on just about anything. No, really, anything.
Dirty tissue
($.02)
+
Scarlett
Johansson
= $5,300
(26,500,000% increase)
Toilet
($550)
+
John
Lennon
= $15,000
(2,627% increase)
Chest x-ray
($370)
+
Marilyn
Monroe
= $45,000
(12,062% increase)
Fender guitar
($2,300)
+
Eric
Clapton
= $959,000
(43,490% increase)
33 carat ring
($300,000)
+
Elizabeth
Taylor
= $3,000,000
(expected 900% increase)
Photos courtesy of Getty Images (tissue, Johansson, x-ray, Monroe, guitar, Clapton); editor (toilet), johnbeagle (Lennon), slightlyterrific (Taylor)