Don't Wait For The Customers To Come To You

Don’t wait for the customers to come to you. You go to the customer.

It is no secret that I am a big fan of Apple products. (Disclaimer: Yes, a stockholder as well). I’ve spent quite a bit of time in my local Apple store, buying products and learning to use them. I’ve even been invited in a few times to speak to their business customers. 

Last month I received a call from the store’s business manager. "We had our regular staff meeting this morning and your name came up," the manager said. "We realized that none of us has seen you for a couple of months. Just wanted to make sure you are okay and see if there is anything we could do for you."


When is the last time you called a good customer who you haven’t seen or heard from for an inordinate period of time, to simply say "Hello, we haven’t seen you in awhile, everything ok? "   

That, my dear, is customer service.

Serial entrepreneur, author, and speaker, Dayna Steele travels the world to improve performance, create strong teams, increase company sales and grow businesses with her Rock Star Principles of Success. Dayna is the author of Rock to the Top: What I Learned about Success from the World's Greatest Rock Stars. Her forthcoming book is 101 Ways to Rock Your World: Everyday Activities for Success Every Day.

[Image: Flickr user kh1234567890]

Add New Comment


  • verygoodservice

    Yes this is such a good point and something we have been blogging about too. Being pro-active with customers is becoming such an important contributor to the success of a business but the skill is to avoid hard solicitation - a fine balance

  • Dayna Steele

    Thanks for taking the time to comment - good customer service isn't that hard to do!

  • Pretium Solutions

    Excellent point.  Customer service is so often thought of as simply reactive, but superior customer service goes above and beyond just reacting to a customer's need or problem.  Great customer service is proactive and truly engages the customer.