Fabian Stelzer Uses Neuroscience To Make Your Website Stickier

That's about how long I have to capture your attention on this website and convince you to stick around. Fabian Stelzer used his training in neuroscience to improve the odds by helping create a tool for web designers that analyzes just how sticky their web page is likely to be. EyeQuant, the company Stelzer cofounded, let's you upload any web page and get an instant read on where a visitor's eyeballs are likely to land. The analytics tool can then suggest modifications to the page based on a database of test cases. 

There is no direct route to such an esoteric and forward-looking business. It was Stelzer's experience at a Boulder-based startup that opened his mind to the possibility. "I realized," he says, "it's possible to just have an idea, start working on it, publish it, you have people using it and this is something that might change the world." This is his story.

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5 Comments

  • Irina Balko

    Really interesting topic! I am curious whether there is a big different between PC and iPad in Eye moving as there is a huge difference in user experience & as customers can also learn new habbits. Anybody having more insight here?

  • Trish Fischer

    Eyeballs matter, but content rules. Great content and a compelling call to action will compensate for less-than-optimal eyeball tracking (hot spots and all).

  • timphilippi

    I look at EyeQuant's Logo and think Su-Fi. Super Finger Anyone?!

    EyeQuant special sauce appears to be providing the science behind your data to get you to improve retention and click-through rates. But alas, ultimately you're responsible for interesting content. If EyeQuant could neurologically dissect how to make your copywriting better, then they've got themselves a winning formula.

  • David Rosen

    Eyeball tracking has been around for quite some time.  The theory of Top Left to Lower Right Eye Perusal has not changed..  But, tying it to hot spots on a page and the direction and priority a viewer takes on the page will be extremely valueable.

    The real challenge is not moving deck chair on the Titanic to account for eye ball tracking on a page, but providing the best content and calls to action for the web viewer.  In my experience, it may be ok to stay on the top left and click to a new page based on the persona of the viewer.  The new page, tailored to the view should then be sticky to that viewer, if they fit the profile of your intended audience.

    David A. Rosen
    http://www.davidarosen.com