SoundCloud started in a cafe on a couple of laptops. A few years later, 29-year-old Alex Ljung and his cofounder, Eric Wahlforss, are squeezing 50 employees into an office to oversee a sound-sharing platform used in over a hundred mobile apps. Like many entrepreneurs who love what they do, Ljung wonders why anyone hesitates to found a startup these days. "What's the worst thing that could happen?" he asks. "You fail and start again." This is his story.
Read more about the Change Generation.
Alex Ljung's 30 Second MBA: Can A Founder Become A CEO?