leadership What Will You Do When They Come For You? The nine most dreaded words in American business: Amazon, Apple, Facebook, and Google are eyeing your market. Which industries--and companies--are the Fab Four most interested in disrupting? By: Farhad Manjoo What Will You Do When They Come For You? Related: The Great Tech War of 2012 A version of this article appeared in the November 2011 issue of Fast Company magazine.