How Google's New Face Recognition Tech Could Change The Web's Future

Google just bought a high-tech face recognition unit called Pitt Patt. Built into Google products, it could change everything about the web. Yes, everything.


Pitt Patt was founded in 2004 as a spin-off firm built upon a decade of research into object recognition by scientists at Carnegie Mellon University. Now it's a Google property. What will the Net behemoth be able to do with Pitt Patt's technology? Almost anything to do with advanced face recognition, from video to Picasa's popular images to photos uploaded and shared via Google+. This really could change web-based everything.

Pitt Patt (for Pittsburgh Pattern recognition) developed a highly successful system for recognizing people's faces. At its core are two algorithms that recognize faces—one mostly front-on with a yaw angle of 18 degrees and one that can ID people who've tilted their faces up to 36 degrees from head-on. It's also capable of tracking people and objects—meaning it's good for video feeds, too—and has a complex API to allow for sophisticated integration into different products.

What does this mean for Google? Pitt Patt's newly refreshed front page highlights that "computer vision technology is already at the core of many existing products (such as Image search, YouTube, Picasa and Goggles)" so we can take it that the Pitt Patt algorithms will be quickly adapted into Google's tech to aid with the accuracy of face and object recognition, for things like landmarks in Goggles. 

That's all well and good, but what if Goggles was wired into your Android phone's camera so it automatically tagged your friends in the metadata, using a remote look-up like Goggles' system—boosted by Pitt Patt's tech? How about highly reliable face-recognition log-ins for Android phones, tablets, or Chromebooks?

Instant, reliable face recognition could also dramatically affect the services in Google+, with automatic linking of people's profiles to images and video uploaded by other users. And here we see the germs of a novel idea to quickly create a social graph that's as complex and smart as Facebook's is: By encouraging users to enable face recognition, and working out who's most often in photos and videos together, Google could almost certainly map a complicated network of friendship relationships by inferring them, and thus "steal" Facebook's biggest jewel without any actual theft.

There's a massive buzz kill (pun intended) underlying all these suggestions, however. And that comes from Google's own Eric Schmidt who has recently revealed that Google's shied away from face recognition primarily because it has too many implications for privacy abuses (and, presumably, lawsuits aimed at Google). But what if Google's taking some of the lesson's it's learned about user privacy since the Buzz and Wave fiascos—and subsequent success of Plus—and is now ready to take a limited leap into more ubiquitous automatic face recognition with privacy lessons intact? Wound throughout Google's extensive tech offerings, face recognition could become everything from a key (if your face is tied to your Google profile) to a powerful search booster. It's also tech that Apple doesn't have provision for on the iPhone or iPad—and so it could give Android a big advantage if consumers like it.

[Image: Flickr user jorgeviajero]

Chat about this news with Kit Eaton on Twitter and Fast Company too.

Read More: How To Block Facebook's Face Recognition And Tighten Other Privacy Settings

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  • Peekasarah

    This is true, it will change the web. But we've all seen this before but it needs to be done right. Face detection in video has been around for years the only execution I've seen that works well is wireWAX ( Apparently you can automatically detect faces in your video and link them to your facebook friends. It'll be amazing to see what the brains at Google do with this. Let's hope it's not just another pointless patent to stop other people doing the same.

  • OnlyMeWorld

    Over the next few years as competition heats up among social networking sites such as Google+, Facebook, Twitter, and Linkedin. Content, features, and services will be important but the two most important deciding factors will be Privacy, and the sharing of Ad Revenue.Privacy regardless of social and/or information is not as protected as most people think on social networking sites such as Google+ & Facebook.  If you have an email address or real name, there are companies today who are able to track this information.  Most search engines that crawl these sites are able to atleast get Jane Doe's User Name.  Both Google+, Facebook, Twitter, and Linkedin have excellent privacy settings, and different ways to protect it's users privacy, but both fail to address the real issues at hand.  The real issues most people have today about privacy is the amount of information these sites are collecting about its users, the way this information is being collected, and how this information is being used.  One thing that social networking sites today don't want to tell you, is that any site can be hacked!  The only way for sites to combat this problem is to not ask it’s users to provide their real names, and email addresses.As to the sharing of Ad Revenue, there is only one site today that allows it’s users to place their own Ads on both personal & business profiles.ONLYMEWORLD is less the 20% complete, and may not be as savvy as some of the other social networking sites, but early on seem to realize that Privacy and the sharing of Ad Revenue is paramount to both longevity & success in the industry. Their platform is similiar to Facebook, Google+, Twitter, and Linkedin, yet differ because of their willingness to protect it’s users privacy, and the sharing of ad revenue. The best part...It’s Absolutely Free!