Despite the glitz and glamour, red-carpet awards shows appear to be losing their shine. The average American may tune in for 35 hours of TV a week, but Emmy viewership has fallen 38% since 2000, to a paltry 13.5 million in 2010, according to a Nielsen report. A sun on the horizon? This year's host is Glee star Jane Lynch, whom Emmy exec producer Mark Burnett called his "first--and only--choice." And Lynch, who nabbed last year's statuette for Outstanding Supporting Actress in a Comedy, is a surefire ratings magnet: Her guest appearance on Nickelodeon's iCarly attracted 5.9 million viewers--twice its average audience.