SimpleGeo's Pivot From Smartphone Gaming To Location Service Powerhouse

When it comes to mobile location apps, I am little skeptical, very intimidated and completely uneducated in how to use them. In this video series, I set out to talk with companies that are pioneering in the mobile location sector to find out how they plan on making revenue, and what's next for the entire industry.

Few people understand the location industry better than Jay Adelson and Jeffrey Kalmikoff, CEO and VP of Product, respectively, at SimpleGeo. Over a year ago I was pitched SimpleGeo, and I passed because, at the time, the founders were creating some kind of smartphone game. In the process of building this product, they discovered that there was a huge market need for a backend supplier of location data. "We're moving from location being a novelty to where location is a layer, like social," says Adelson. Now SimpleGeo powers location features for countless apps, and the company has hoarded some of the industry's top talent at their digs in San Francisco's SoMa neighborhood. Here's a look at how it works.

Last week on Co.Location: Gowalla Grows Out Of Check-Ins And Into Making Money

Howard Lindzon is the co-founder and CEO of StockTwits — a social network for traders and investors to share real-time ideas and information. StockTwits was recently named one of the 10 Most Innovative Web Companies in 2011 by Fast Company and one of the 50 Best Websites by Time magazine.

[Image: Flickr user stromo]

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